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Swrve and MobileAppTracking Team Up To Deliver Personalized App/Game Based On Acquisition Source
Oct 02, 2013 (01:10 PM EDT)
SAN FRANCISCO, Oct. 2, 2013 /PRNewswire/ -- Swrve, the in-app direct marketing platform, announced today a full integration with MobileAppTracking by HasOffers, the leader in mobile advertising attribution analytics. This integration allows companies to quickly measure true ROI on their acquisition spend and also maximize that ROI through personalized user experiences based on acquisition source.
MobileAppTracking enables companies to track marketing campaigns across multiple ad networks, providing data on clicks, conversions and other data that is presented in easy-to-understand reports and charts. Integration into Swrve means companies now have views into where their users came from combined with Swrve's industry-leading metrics on revenue, user purchases, and app/game activities. Swrve's integration with MobileAppTracking enables clients to accurately determine ROI on all advertising spend by measuring the value of users that come from each advertising partner.
"We are very excited to offer integration with HasOffers' MobileAppTracking, a move that allows companies to improve retention rates and personalize user experiences", said Hugh Reynolds, CEO of Swrve. "Our value proposition is not just analytics. We are a platform that enables companies to change the user experience and perform instant tests for optimization. Armed with MobileAppTracking's ad-partner specific data, a company can then integrate it with Swrve to offer a different experience for certain groups of players/users, based on their specific acquisition source."
This integration now means segments in Swrve can be created against all acquisition sources reported by HasOffers, which in turn exposes these acquisition segments to the full range of Swrve capabilities. Users now can perform various tasks:
"MobileAppTracking puts mobile app marketers in the driver's seat by letting them choose how to analyze and where to pass their own data," said Peter Hamilton, CEO of HasOffers. "By integrating with Swrve, our clients have the advantages of Swrve's analytic insights tied to our unbiased attribution, which provides deeper, more granular visibility into consumer behavior and ROI positive advertising channels."
About MobileAppTracking by HasOffers