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Brazilian E-Retailers Lead Latin America's E-Commerce Revolution
Aug 07, 2013 (12:08 PM EDT)

CHICAGO, Aug. 7, 2013 /PRNewswire/ -- Economic growth, broader Internet penetration and the proliferation of inexpensive mobile devices that enable more consumers to shop online are all driving strong e-commerce growth in Latin America in general and Brazil in particular. The country home to the world's sixth-largest economy reported total retail sales last year of $336 billion, with total B2C e-commerce sales claiming a 3.6% share of those sales. Of the 400 top Latin American online retailers ranked by annual sales, 248 are based in Brazil and their collective web sales increased 19.9% to total $9.6 billion in 2012. Seven of the top 10 fastest-growing e-retailers are Brazilian: Web-only sporting goods merchant, whose web sales in 2012 grew nearly 9,000% to $120 million, is the fastest-growing Latin American e-retailer according to Internet Retailer's just-released  2013 Latin America 400, the only industry resource that comprehensively ranks and analyzes the 400 leading web merchants in the Americas outside of the U.S.—the fastest-growing global e-commerce market behind Asia and ahead of the U.S. and Europe.


Expanded 33% in content, the Latin America 400 reveals for the first time the 400 largest web merchants in 10 Latin American countries—Argentina, Belize, Bolivia, Brazil, Chile, Colombia, El Salvador, Mexico, Uruguay and Venezuela—and includes 120 data points per retailer. Updated metrics for the 2013 edition include sales growth rates, conversion rates, average tickets, monthly web traffic, social networking affiliations, and merchandising category, to name but a few. And it contains the names, titles and addresses of 724 e-commerce executives who operate these leading Latin American e-retailers. The collective portrait painted of these retailers based on their 2012 online sales and other key metrics is one of robust growth, exceeding that of U.S. web sales growth last year: Total Latin America 400 web sales grew almost 19% in 2012, second only to the pace of e-commerce in China.

"From maturing e-retailers to skyrocketing start-ups, e-commerce in Latin America is booming, beckoning online retailers and solutions providers the world over to dance to a digital Latin beat," says Jack Love, Internet Retailer chairman and chief executive officer. "A strong case can be made for U.S. e-retailers to begin their pursuit of global e-commerce opportunities by first going south of their own border, where markets are closer, cultures are familiar and American brands are highly desired."

The Internet Retailer 2013 Latin America 400 guide is available in a 288-page print and digital version. The guide's data can also be accessed through an online database subscription to

For media inquiries, contact Chaz McCrobie-Quinn, Internet Retailer, at 312.362.0107.


The flagship brand of Vertical Web Media, Internet Retailer® provides comprehensive e-commerce business intelligence through print and digital channels, including a monthly magazine, several research guides, web sites, online databases and e-mail newsletters. Internet Retailer, launched in March 1999, is the largest monthly magazine in e-retailing with more than 44,000 subscribers. Launched in 2000 and completely revamped in 2010, is the most visited informational web site in e-commerce. Featuring industry news that is updated daily, the site attracts more than 425,000 unique monthly visitors. IRNewsLink, an e-mail newsletter of daily e-commerce news, is sent out every weekday to more than 46,000 subscribers.


Vertical Web Media is a privately held, Chicago-based publisher that focuses on providing business intelligence for the e-commerce industry. Founded and led by journalists, the company aims to be the largest and most credible provider of objective business information on the market trends, technology, competitive practices and people shaping online retailing. Starting with Internet Retailer magazine, launched in 1999, Vertical Web Media has since introduced more than a dozen competitive data products and is now the largest publisher in e-commerce. Through its Internet Retailer® brand, the company operates a monthly magazine, two web sites, a daily e-mail newsletter, and 10 research guides—strategic content designed to equip e-commerce executives with the competitive data they need to help grow their online businesses.


SOURCE Internet Retailer