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Microsoft Advertising to Use comScore validated Campaign Essentials (vCE) for Digital Ad Inventory Optimization
Jul 16, 2013 (12:07 PM EDT)
RESTON, Va., July 16, 2013 /PRNewswire/ -- comScore, Inc. (NASDAQ: SCOR), a global leader in digital measurement and analytics, today announced that Microsoft advertising has selected validated Campaign Essentials (vCE) as a solution to help advertisers better understand where their campaigns are being delivered and to which audiences, enabling optimization of high quality digital display advertising inventory. The vCE solution will be implemented across several Microsoft advertising services, providing important metrics on digital ad viewability, audience verification and brand safety to help improve campaign performance.
"We look forward to collaborating with Microsoft for vCE," said Serge Matta, President of comScore. "As one of the global leaders in digital media and advertising, Microsoft already provides a compelling platform for marketers. By utilizing vCE's audience, viewability and brand safety features, it can significantly improve the delivery of campaigns and optimize performance across a variety of dimensions for its advertising associates."
"We are particularly pleased to work with comScore to ensure and validate the high quality of the Microsoft Media Network. We anticipate significant enhancements to our inventory sourcing efforts as we drive ROI for advertisers with quality inventory well positioned to reach the desired audience," said Daniel Sheinberg, Senior Director of Display Marketplaces at Microsoft.
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SOURCE comScore, Inc.