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Ensighten Expands EMEA Operations Into Nordic Region Through Partnership With Finland-Based Digital Consultancy Quru
Jul 01, 2013 (09:07 PM EDT)


LONDON, July 2, 2013 /PRNewswire-iReach/ -- Ensighten, innovator of Real-Time™ Tag Management Systems and online customer engagement technology that optimizes website performance and digital marketing agility, has partnered with Finnish digital marketing agency Quru. With Quru's operations spanning Denmark, Finland, Norway and Sweden, Ensighten has established an important commercial footprint in the Nordic region.

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As its tagline ("digital marketing with wisdom") suggests, Quru combines deep digital marketing and web analytics expertise — a blend of science and art that delivers high-impact results. Quru offers a comprehensive set of consulting and implementation services that include brand marketing, search engine optimization and website analytics. In recent years, Quru has seen, first-hand, the benefits of using an advanced tag management system to tackle its clients' complex website optimization projects.

"We are frequently involved with highly technical work to tune Google Analytics on our clients' websites, so we have hand-on experience with all the analytics systems," said Steve Jackson, CEO of Quru, which is based in Helsinki, Finland. "The issue with other tag management systems is their steep learning curve, which makes almost as complicated as the analytics tools themselves. Ensighten makes it a breeze. One person can handle complex sites across different markets — placing all the tags needed to power advanced digital marketing functionality. And Ensighten's new Visual Tagger feature makes it as easy as point, click and edit. We've seen implementation cycles reduced from six months to three or four days."

Quru's team has already introduced one of its clients, Tallink Silja, to Ensighten Manage. "We are the leading provider of high-quality mini-cruise and passenger transport services in the northern Baltic Sea region," Henrik Hähtovirta, eCommerce manager at Tallink Silja said. "We have many types of on-going online marketing activities and at the same time as deploying Ensighten we were in the middle of developing a new world class booking engine. Ensighten helped us to deploy our onsite tagging whilst we integrating the service. It allowed us to track everything we needed across different markets and campaigns in a much more sophisticated way than we had been doing before."

Saving its clients both time and money is a top priority for Quru, which has a stated objective of driving one billion euros of revenue for its clients. "One of the biggest benefits Ensighten delivers is that we can charge clients much less for the tag-related tasks such as deployment, management, optimization, and removal" continues Steve. "We can dramatically shorten the entire tag management cycle, which means our clients can now afford to spend more time on campaign experimentation and optimization — activities which they need to do in order to make or save money for their companies."

As an Ensighten partner, Quru has joined Ensighten Connect, giving it access to a framework of benefits and services that enable its analysts to gain preferred access to the latest technology from Ensighten. Through the Ensighten Connect Program, Quru can implement best practices for tag management and drive its own value-added solutions on the Ensighten Platform.

"We're really excited to form a partnership with Steve and his crew, since they are some of the best talent in the Nordic region," said David Saxon, VP of partnerships at Ensighten. "Quru truly understands the value of Ensighten and, coupled with their service offerings, are providing their clients with an aggressive, agile approach to deploying, managing and executing their digital initiatives."

ABOUT QURU

As a creative analytics company we have a single purpose: To make our clients a billion euros of profit. Think of us as digital detectives. We forensically examine every clue to enable you to save or make more returns on your advertising spend. Everyone using the internet leaves a digital fingerprint or a trail. We help you understand what the trails mean, what your customers are looking for and guide you about what you need to change and why. To do that we help you in 3 areas. Our Creative Analytics Services team helps you handle tagging, reporting, action management, saves you money and deep dives into your data. Our focus here is to help you find better ways to make or save money using analytics and testing tools. Our Lead Generation team is tasked with bringing you more and better qualified leads. Using the latest best practices and techniques this team helps drive better leads at a lower cost to your stores and service offerings. Last but not least there is our Marketing Performance team that tests and optimizes your entire digital marketing strategy, from ads, to landing pages, to funnels, to seasonality, to customer experience across the entire lifecycle. Doing this for customers in diverse verticals from the gaming industry (Rovio/Angry Birds), to telecoms (Nokia), to travel (Scandic), to Industrial (KONE) and retail (Valio) enables us to see the bigger picture for your business. This helps us to help you make more profit and why our target is to make a billion for our customers. Visit us on the web at http://quru.fi or follow us on Facebook, facebook.com/qurufm and twitter @qurufm

ABOUT ENSIGHTEN

Ensighten boosts marketing agility and eases privacy compliance with the industry's first Real-Time™ Tag Management System, built for the needs of sophisticated enterprise websites. With Ensighten, businesses can decouple digital marketing processes from Web development cycles, enabling digital marketers to easily add, remove, or modify any third-party digital marketing tag or pixel — and see instant results. Ensighten tag management technology gives marketers and website analysts precise tag control by visitor, session, and page; and harmonizes tag data collection from websites, mobile apps, tablets, smartphones, e-readers, kiosks, game consoles, and more. Ensighten's cloud-based tag delivery accelerates page-load times and processes billions of tag requests from 75,000 Web domains across 150 countries, representing more than $30 billion in ecommerce for more than 100 Fortune 1000 brands that include Ice.com, Microsoft, MoneySupermarket, Monster.com, RAC, Sony Electronics, Staples, Subaru, Symantec, TUI Travel, T-Mobile, and United Airlines. Visit us on the Web at www.ensighten.com, and follow us on facebook.com/ensighten and Twitter @ensighten.

Media Contact: Priya Patel, Ensighten, (+)44 (0)1582 635 680, pr@ensighten.com

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SOURCE Ensighten