Jan 27, 2010 (12:01 PM EST)
The Dark Side of Enterprise 2.0
Read the Original Article at InformationWeek
First published at CloudAveAt last year''s Enterprise 2.0 conference in San Francisco, the highlight presentation for me was one given by Kathleen Culver and Greg Lowe from Alcatel Lucent. Their presentation was an excellent look at some of the benefits of Enterprise 2.0, and then some of the detrimental impacts that those benefits can bring.Last week I posted about one of these very pitfalls, telling the tale of social media being used in a professional setting by a bully trying to build themselves up by dragging others down. Enterprise 2.0 Adoption Council founding member, practitioner and thought-leader Susan Scrupski left a comment reminding me of the presentation Greg and Kathleen gave. I reached out to Greg who graciously agreed to let me use the presentation and write a blog post around it.What''s interesting for me about their presentation is that, despite there being some skepticism about Enterprise 2.0 generally, most commentators are couching that skepticism in terms of "where is the value" type questions - looking to prove the real benefit from the tools we''re all evangelizing, These commentators tend to be a little hypocritical, using these social media tools to build their own personal brands while at the same time pouring scorn on the value of the same tools within the enterprise.Kathleen and Greg however take the benefits the tools bring as a given, but then parse those benefits in terms of some real risks that go alongside them. They do so along several themes - flexibility, accessibility (both geographical and chronological, context specificity, information availability and retrievability.It''s an excellent presentation and well worth a few minutes viewing.