Jun 26, 2010 (08:06 AM EDT)
When Google Analytics Is Not Enough
Read the Original Article at InformationWeek
Please join me for a free webinar -- "When Google Analytics Isn't Enough: Alternatives in the Web Analytics Marketplace, 2010" -- examining the pros, cons, and alternatives to Google Analytics, on Tuesday, 29 June, at 1:00pm EDT. Doug Henschen, Editor-in-Chief of Intelligent Enterprise magazine, will serve as commentator and master of ceremonies.
Google's free service has become the most widely deployed Web analytics solution in the world by a large margin. At the same time, other analytics offerings -- both free and commercial -- continue to thrive and win customers.Clearly for some enterprises, Google Analytics does not offer sufficient capabilities on its own. How can you know for sure whether Google is the right choice for your organization?
This webinar will detail the weaknesses and strengths of Google Analytics, and identify key criteria for identifying what you might gain from an alternative solution -- and at what cost. Then, in a vendor-neutral overview of the marketplace as a whole, you'll learn the pros and cons of other web analytics solutions in the marketplace.
Register here. Like all our webinars, this session is not sponsored and is vendor-marketing free. We focus exclusively on you, the customer.
Next steps: Get a free research sample or purchase complete vendor evaluations to obtain immediate access.Google's free service has become the most widely deployed Web analytics solution in the world... but for some enterprises, it's not sufficient. How can you know for sure whether Google is the right choice for your organization?