Apr 25, 2008 (10:04 AM EDT)
Associated Press Teams Up With Verve Wireless For Mobile News

Read the Original Article at InformationWeek

The world's oldest and largest newsgathering organization has teamed up with Verve Wireless to transmit news in a modern way.

The Associated Press will deliver ad-supported multimedia content to mobile devices.

The mobile news service will be tailored for smartphones and give users one point of access for local, national, and international news, the AP said. It is the first product released by AP's Digital Cooperative, a program that digitally delivers news from the AP's members.

"Verve has enabled AP to move quickly to help AP's members capture the young and tech savvy smart phone user market," AP director of global product development Jeffrey Litvack said.

AP's new Mobile News Network will feature local news from the newspapers and media outlets that hold AP membership, as well as original national and international news from the wire service's own staff. It will also offer sports, entertainment, and business news.

AP members will earn revenue through local and national advertisers.

The Associated Press is a news cooperative, which charges members for subscriptions to its wire services. It was established in 1846.

Verve Wireless has a patent-pending publishing and ad-trafficking platform for mobile phones and other network-enabled devices. The company provides newspapers, magazines, radio, and television stations with mobile publishing and ad systems. Its CEO has owned or managed more than 50 newspapers.

"Using Verve's mobile publishing technology, the AP will transition 162 years of know-how and progress onto the newest medium of the mobile Web," Verve Wireless CEO Art Howe said in a news announcement. "This new venture gives AP members a compelling tool to grow readership and offer new marketing opportunities to local advertisers."

The service will be available later this quarter.