Nov 23, 2007 (07:11 PM EST)
CIO Values: Bruce Livingstone, Senior VP of Consumer and Technology at Getty Images and CEO of iStockphoto, Getty Images

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Career Track

Bruce Livingston, Senior VP of Consumer and Technology at Getty Images, and CEO of iStockphoto Getty Images

Bruce Livingston
Senior VP of Consumer and Technology at Getty Images, and CEO of iStockphoto Getty Images
How long at current company: 1-1/2 years

Career accomplishment I'm most proud of: I founded iStockphoto, the world's first micropayment stock imagery site. We encouraged millions of people who had never purchased imagery before to do so at prices starting as low as $1. We also are one of the few user-generated content sites to compensate contributors for their work

Most important career influencer: Most important career influencer: My brother--Roland Cyr, who owned an auto-body shop--ignited the drive in me to create my own business. I watched him for years treating his suppliers and customers as special friends. He didn't know he was my mentor, and neither did I until years later.

Decision I wish I could change: I would have spent less time at work and more time with my father while he was alive.

On The Job
IT annual budget: $70 million

Size of team: 230

Most important initiative for current year: A fully redesigned and reengineered Web site, at www .gettyimages.com, featuring upgraded search functionality and the localization of nine languages. It's very exciting, but very different than what we have done before, and it requires extreme adaptability.

How I measure IT effectiveness: Each project has an individual timeline and success metrics. When those aren't met, I look at how well we responded to changing demands, how clearly we communicated with management about change requests and their implications, and how we resolved or averted crises.

Key tech partners: EMC, IBM, MCI/Verizon, Microsoft, Oracle

Vision
The next big thing for my business will be ... I think we can expect more niche product categories and a rise in the popularity of stock footage.

Best piece of advice for future CIOs: Know your strengths and weaknesses and surround yourself with people who can fill in the gaps. In addition, keeping up on the latest in development technology is key. You never know what's coming next, and in this business it's easy to become a dinosaur in the blink of an eye.

Personal

Colleges/degrees: I completed some coursework at University of Calgary and Mount Royal College, but I've been educated mostly in the school of passionate entrepreneurism.

Best book read recently: The Cluetrain Manifesto, by Christopher Locke, Rick Levine, and Doc Searls

Smartphone of choice: Apple's iPhone

Leisure activity: Xbox

Last vacation: Mexico

If I weren't a CIO, I'd be ... a rock star.