What Your TechWeb FastPoll Includes:
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Programming of up to 10 questions you provide |
| > | Complete respondent recruitment |
| > | 100-150 interviews |
| > | Continual in-field monitoring of project |
| > | Management and distribution of one $50 participation incentive |
| > | Power Point Presentation of top-line results |
| > | Complete data file ý including respondent contact information (for those who opt in) |
Timeline: 3-4 weeks from questionnaire approval to report delivery
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Find out what IT buyers think.
Want to know what a specific TechWeb Network audience segment thinks about your product, service, or company? Now, you can use TechWeb FastPoll, a new tool which enables you to survey only the category of IT decision-maker you want to reach.
Target the segment of the TechWeb Network audience you want to reach:
- Determine brand awareness among Networking professionals
- Find out how Security buyers view your product
- Test the response your ad creative will get from Storage decision-makers
- and much more
Reach the Audience Segment that Matters Most
You pick the audience segment you want to survey and TechWeb FastPoll will get you answers exclusively from people who meet that criteria. Each TechWeb FastPoll reaches people who are specifically involved in the decision to purchase technology products in the following categories:
- Data Management
- E-Business
- Hardware & Infrastructure
- Mobile & Wireless
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- Networking
- Security & Privacy
- Software
- Storage Technologies
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A Turnkey Solution with Quick Results
Once you choose the audience segment and provide the questions youýd like answered, TechWeb Research takes it from there; recruiting the audience, posting the questionnaire online, collecting, tallying and interpreting the results - even selecting and awarding an incentive to help drive results.
A TechWeb FastPoll PowerPoint presentation of the final results will be delivered to you within 3-4 weeks, depending on survey parameters and external factors.
Detail from a Sample TechWeb FastPoll
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Perfect for Product and Perception Research
Whether you want to test the audience reaction to an existing product, idea for a new product or product enhancement, or if you want to find out how an audience segment perceives your company, a TechWeb FastPoll will get you answers you can act on quickly.
Example Product and Perception studies:
- Product Research/Concept testing
- Name and Positioning statement evaluation
- Attitudes and Perceptions (brand, product, etc.)
- Purchase Decision-making Process
Pre/Post Advertising and Branding Research
Is your message getting out there? Conducting research on the TechWeb Network will reveal the impact of your ad campaign on Business Technology professionals. Completed in two phases, pre- and post- campaign, this research will show the impact your ad campaign has on brand awareness and branding effectiveness.
How to Buy a TechWeb FastPoll
Call your TechWeb Representative today.
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