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A Web site that provides a virtual community for people interested in a particular subject or just to "hang out" together. Members create their own online "profile" with biographical data, pictures, likes, dislikes and any other information they choose to post. They communicate with each other by voice, chat, instant message, videoconference and blogs, and the service typically provides a way for members to contact friends of other members.

     Sites may also serve as a vehicle for meeting in person. The "social networking site" is the 21st century "virtual community," a group of people who use the Internet to communicate with each other about anything and everything. One can find dating sites, friendship sites, sites with a business purpose and hybrids that offer a combination of these. Globally, hundreds of millions of people have joined one or more social networking sites.

How It Started
Introduced in 2002, Friendster (www.friendster.com) was the first social site, followed by MySpace (www.myspace.com) a year later. Started by two friends, MySpace became extremely popular, and its parent company, Intermix, was acquired by News Corporation for $580 million two years after MySpace was launched. See MySpace.

     Facebook (www.facebook.com) came out in 2004 targeting college students, but when it opened to everyone, it grew exponentially (see Facebook). Two years later, Twitter was launched, and although a completely different approach to keeping people informed, it became extremely popular within a short time (see Twitter).

     Social networking sites compete for attention much like the first Web portals when the Internet exploded onto the scene in the mid-1990s. Variations are emerging all the time. For a list of major sites, see social networking Web sites.

Social Site Trends

1. Prospective Employees
Employers can use information on social sites to learn about prospective employees. Reading profiles and perusing photos has become standard for human resources departments in some companies. One's job search could be affected accordingly.

2. Cellphone Applications
The cellphone potential for socializing remains huge, and mobile features allow social networking site users to continue their experience when away from the desktop. Uploading photos, sending videos and sharing tiny samples of voice are being perfected for friends in these online networks.

3. The 21st Century Portal
Socially-established sites are becoming content-conscious. Pundits believe that in the future, all content portals will have characteristics of social networking sites. Moreover, beyond the sense of belonging that might be sought, people will visit these sites to be entertained or to find useful information.